Amazon.com Inc is investing between $250,000 and $500,000 in TrackR in order to extend the reach of its new product, TrackR atlas, which allows voice-search capabilities through Amazon Alexa technology.
Alexa is the cloud-based system that controls the Amazon Echo, a speaker system launched by Amazon in 2014. Simply ask about the weather, your favorite sports team or the news and get an instant response.
Similar to Apple Inc's Siri and Google's Google Now, Alexa is designed to answer questions or take other actions in response to simple voice queries.
Unlike its competitors, however, Amazon allows non-Amazon devices to integrate Alexa technology. The investment in TrackR came through Amazon's $100 million "Alexa Fund," which invests in and supports technologies that broaden Alexa's abilities. With TrackR atlas, just ask where your keys are and hear, "Your keys are in the living room."
Amazon has made roughly 15 investments so far through the Alexa Fund, and Santa Barbara-based TrackR is excited to continue to end the search for lost belongings through this new partnership.